Marketing

Build a strong understanding of core marketing theory and learn how to apply it in real business contexts. This course is designed for graduates with business, management or marketing experience who want to pursue a career in marketing.

Developed with input from marketing industry leaders, the course focuses on the skills employers value. You’ll explore three core areas of modern marketing:

• marketing to consumers and key stakeholders
• market research and analytics
• marketing’s wider role in society

Throughout the course, you’ll combine academic insight with practical application, working on individual and group projects, including the option to tackle a real marketing problem for your summer project.

Key benefits

• Learn from experts and apply the latest marketing research to real business challenges
• Deepen your understanding of contemporary marketing practice
• Build the strategic and analytical skills needed to develop innovative marketing solutions

The course is highly ranked, placing top 50 globally and top 10 in the UK in the QS Business Masters Rankings 2026. Our strong undergraduate ranking in the Complete University Guide 2026 reflects our long‑standing reputation in marketing education.

You’ll study in our modern School of Management building, with flexible learning spaces designed for collaboration and an on‑site Employment Hub offering opportunities to meet industry partners.